iPhone Marketing Strategy

As with all Apple marketing, the iPhone marketing strategy is very clear, simple and clever. With the plain and simple apple icon, Apple focuses on the pure innovative style of their products without all the "fluff". The iPhone was released by Apple in June, 2007. The ground-breaking style of the iPhone was touted for months before the initial release and has remained the best of the best when it comes to cell phones over the past several years. Before the iPhone's official release, Apple ran four television commercials promoting the new cell phone.
The first of the commercials portrays the new iPhone as the next step up from the popular iPod. The iPod was all the rage up until this point, and the iPhone was supposed to be the next-generation iPod, oh, and it's also a phone! The advertisement displays all of the enhanced features available in the iPod, and more, the point being "There's never been an iPod that can do this."
"So, say you're watching Pirates of the Caribbean"
Finger clicks on video and displays wide screen movie.
"Mmm, did somebody say Calamari?"
Finger clicks back to menu, selects Maps application to search 'Seafood'.
"The closest would be..."
Map displays all seafood locations and highlights location nearest to you.
"Ah!"
Finger clicks seafood location, and restaurant phone number displayed. iPhone dial's.
The first four iPhone commercials flaunted the convenience, innovation, and usefulness of a single product with the functionality of not only a phone, or a music device, but a product that can, among other things, listen to music, watch videos, view photos, make conference calls, check e-mail, browse the web, and view maps.
Not only does Apple utilize television for their marketing strategy, but they make use of their website by posting videos, they also published a handful of press releases that could have been released in one single document. Apple often uses this tactic to build up hype and leave the consumer wanting more.
With Apple's brief press releases, giving the audience little to go off, "Apple leveraged a law of social physics - news, like nature, abhors a vacuum. In the absence of real information, those who care about a product will grasp at any rumor that comes their way. Apple may publicly disavow the rumor Web sites that scramble for scraps about the companies plans, but secretly their marketing department must be delighted. It would cost a lot to buy that kind of Web advertising." (Silverman, 2007)

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Comparing The Key Features Of The HTC One S And Sony Xperia P

The HTC One S is a new handset in HTC's 'One' range, which showcases the manufacturer's first batch of Android 'Ice Cream Sandwich' powered smartphones. In this article I will compare the key features of this handset with those of the Sony Xperia P, one of the latest additions to the popular Xperia range.
Both of these handsets are essentially the mid range offerings in their manufacturer's respective ranges, so you can use this article to help you decide which handset comes out on top.
Screen
The HTC One S has one of the best screens to date from HTC. Measuring 4.3 inches and sporting a resolution of 540x 690 it is also the first Super AMOLED screen from the manufacturer. This means that it benefits from the wide viewing angles, great brightness and colour rendering that the Samsung Galaxy S2 is well known for, with the added bonus of sporting a higher qHD resolution. The Sony Xperia P has an equally impressive screen; with the same resolution albeit slightly smaller at 4 inches. Also, the screen utilises LED-backlit LCD technology rather than the AMOLED panel of the HTC One S. both screens are good, but I would say the HTC One S comes out slightly ahead thanks to its larger dimensions and multiple benefits of its AMOLED panel.
Camera
Both these phones are well equipped as camera phones, and offer similar specifications in this department. Both have a camera with a resolution of 8 megapixels, so the resulting still images are of very good quality. Of course, both have all the usual features you would expect from a higher end camera phone, including LED flash, touch focus, geo-tagging, face & smile detection and image stabilisation to name but a few. The HTC One S has the ability to simultaneously capture still images while recording HD video footage, whereas the party piece of the Sony Xperia P is the ability to capture panoramic shots. Both cameras can of course capture video footage, with resolution settings of up to 1080p full high definition included.

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5 Tips on Why We Need To Compare Auto Insurance

It doesn't necessarily mean that if you are caught trying to compare auto insurance, you have no money. That's completely illogical. It means you are financially smart and see the need to get the best from your money. Scrutinizing every purchase you make is always a good idea even if you are renewing your auto insurance.

As a matter of fact, you should go over your renewal policy with a fine-toothed comb because most insurance providers will just automatically tag on a higher rate and hope you don't read the figures. It happens not only with car insurance but also fire, home, personal, health, and life insurance plans.

To compare auto insurance, here's what you can do:

1. Don't rule out any insurance company unless you have heard from reliable sources that they are not to be trusted or it's hard to make a claim and get approved.

2. Check with the Better Business Bureau or its equivalent office in your area if any of the insurance companies you have on your list have pending complaints.

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